Soul Ceo 6 phases

INTRODUCTION

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I created The Soul CEO because I saw too many brilliant women dim their light to fit into business models that were never designed for them. My work is devoted to helping entrepreneurs build soul-aligned, scalable businesses through deep one-on-one coaching that blends intuitive insight with clear, strategic structure.

With a step-by-step process rooted next level business skills, I not only guide you through the “how” — I hold the vision for who you truly are here to become.

H O W I T W O R K S

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The Soul CEO is a flexible, soul-led framework. You can walk through all six phases as a complete journey or begin exactly where you are — whether that’s building your foundation or scaling what already exists. Each phase is designed to meet your unique needs with precision, depth, and alignment.

Book your free discovery call to explore how we can build your soul-aligned business and lasting legacy — from the inside out.

YOUR FREE DISCOVERY CALL

6 Phases

to Build Your Legacy

T H E P A T H O F E M B O D I E D L E A D E R S H I P

Phase 1 — Business Plan

This is your ultimate business plan — the foundation of your future empire. Using Astrology and Human Design and your life experiences to design a model that honours your mission, your energy, and the way you are meant to lead.

You’ll gain clarity on your message, audience, offerings, and positioning — all tailored to your unique rhythm and leadership style. This plan becomes your compass: grounded in strategy, led by soul, and designed to build a business that’s both scalable and sustainable.

Phase 2 — Brand Frequency

We shape a brand identity that transmits your unique energy — visually, emotionally, and energetically — to magnetize the right people before you even speak.

Your brand is more than visuals — it’s an energetic transmission. In this phase, we shape an identity that expresses your essence with clarity, beauty, and resonance. From your logo and colors to your tone of voice and emotional anchors, we build a presence that feels like you. The result is a brand that’s magnetic, recognizable, and rooted in meaning — one that draws people in before they even know what you offer.

Phase 3 — Irresistible Offers

We turn your wisdom into structured, powerful offers that create real transformation and position you as the go-to in your field.

Together, we turn your gifts into transformational offers that serve your clients and elevate your business. Whether it’s 1:1 coaching, group programs, online courses, or digital products — we design an offer suite that’s clear, aligned, and ready to sell. With strategic naming, pricing, packaging, and structure, your offers become irresistible — not just because they’re valuable, but because they’re true. This is about building programs that change lives and scale with you.

Phase 4 — Digital Temple

We build the sacred structure of your business — from website to sales systems — so your presence is professional, powerful, and ready to scale.

This is where your business takes form online. We build your full digital infrastructure — a soul-aligned website, high-converting sales funnel, landing pages, automations, membership areas, and more. Using Kajabi, we create a streamlined, professional presence that reflects your frequency and holds your work with clarity. You’ll not only have a beautiful digital home — you’ll understand how to use it. This is your sacred space to serve, sell, and grow with ease.

Phase 5 — Magnetic Visibility

We craft a content strategy that amplifies your message, deepens your impact, and attracts aligned clients through frequency-driven visibility.

Your message deserves to be seen and felt. In this phase, we design a 30-day branded content plan, a strategic Instagram layout, and a visibility approach aligned with your energy. You’ll learn how to create content that educates, connects, and converts — all while staying true to your voice. This is visibility without burnout, built on frequency and intention. The result: consistent magnetism and an audience that’s truly aligned with your work.

Phase 6 — Aligned Launch

We design a launch that honors your energy, elevates your offers, and creates sustainable momentum — without pushing or performing.

We bring everything to life through a soulful, strategic launch. Whether it’s a group program, course, or signature offer, we co-create a launch strategy that feels powerful yet easeful. From pre-launch content and nurture flows to DM support, visibility coaching, and live activations — you're held every step of the way. You’ll leave with a plan for growth, clarity in your message, and the confidence to share your work at scale. No hustle — just resonance.

Ianja Oehr

The Founder of Soul CEO

I’ve worked with entrepreneurs worldwide in the health, wellness, and esoteric industries to amplify their mission and build aligned, impactful businesses. My own path has been deeply embodied — as a yoga instructor, breathwork facilitator, Ayurvedic chef, retreat leader, and visual marketing designer. I lived in the Costa Rican jungle, studied with a shamanic teacher for over seven years, and spent 13 years across five countries in committed healing and self-mastery. Today, I blend ancient wisdom with modern strategy, soul with structure, to guide visionary leaders in taking full ownership of their purpose — and leading the new world we’re here to rebuild.

GET IN TOUCH WITH ME

Send me an email or a PM on my Instagram if you have a request or just a question and I'm happy to go back to you!

Much love, Ianja